One Hour Marketing

September 30, 2011 Aileen Gilpin
Posted by Aileen Gilpin on

Start with the Basics: Website Analytics

“Website analytics” show you how many people are coming to your site, how long they stay there, what they do while on your site, where they come from and how they find you. There’s no need to download anything. By adding the analytics code to your site’s HTML code you can find out…

  • Find out how profitable your keywords are across different search engines and marketing campaigns
  • Identify where website visitors come from and what content they are most interested in
  • Track marketing initiatives such as ads, email newsletters, affiliate campaigns, referrals, paid links, search engines, and compare performance
  • Use visualization maps to isolate data
  • Use your visitor’s behavior to reveal trends
  • Use site overlay to see exactly which links on each page are clicked

While there are many options for tracking this information, I recommend Google Analytics because a) it’s easy, b) it’s free and c) it gives you all the data you need to get going.

Google offers Google Analytics as a free service to track, monitor and measure accurate statistics related to traffic, conversions and page views on your web site.

Go Install Google Analytics

If you’re not already running some sort of analytics on your site, follow the link below for a step-by-step guide to installing Google Analytics. Fair warning: this step may require the help of your web guy.

http://properprocess.com/public/67/process-for-installing-google-analytics-on-a-website

If you are already running analytics on your website: Spend an hour this week reviewing your data to understand where you are now. Look at trends in particular.

If you don’t have a website: It’s hard to imagine any company that can do well without a website these days. If you don’t have one, I encourage you to get one.
(Here’s a  list of questions to answer before you talk to a web designer)

If you have a Facebook Fan Page: Spend an hour this week reviewing your insights to understand where you are now. Look at trends within user growth, consumption of content, and creation of content.