Abridged: VerticalResponse When it comes to social media marketing and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most obvious way being with free products, discounts and other types of giveaways. For many small businesses or businesses with limited resources, though, doing this on a regular basis is tough. So, instead of thinking of this as a barrier, think of it as a creative challenge. Provide Exclusive News - Have a new product or service coming out or an upcoming sale or discount that hasn't been announced yet? … [Read more...]