In a recent article I read they talked about how to grow your business despite the economy but to me it’s really about how to fine-tune your business goals in order to continually succeed.
We all know that goal setting is crucial, whether you’re a business owner or a person seeking opportunities. Having goals that keep you on track and focused will help you achieve.
Here are ten pieces of advice:
Create a short list of what makes you unique, look at what makes you stand out so you can put your best foot forward and present that first instead of discussing your services.
Whether you want to grow vertically or horizontally, it is important to grow at a pace that you can keep up with.
Focus on customer service
Bob Burg teaches and relies on the concept that “all things being equal, people will do business with and refer business to those people they know, like and trust.” Customer service is incredibly important. My customers know that they can call on me at any time and I’ll be there for them. Building loyalty among my customers is my first priority.
Many entrepreneurs feel that they need every sale, but you have to make sure your relationship with your customer is a two-way street. If you are spending a ton of extra time with one customer, that time translates into money that you could have been using to drive new business. Don’t be afraid to say no.
Go the extra step
In today’s world of technology there are several ways you can show your customers your appreciation. Sending articles relating to their business, hobbies, highlighting them in your blog or newsletter, inviting them to an event you’re involved in, or just by sending them a greeting card that you’re thinking about them.
If you want to work on the company and not in it, hire people smarter/better than you. If you are good at marketing, but are doing it on a day-to-day basis, you can’t focus on the bigger picture of the company. Get someone who can take that aspect over for you.
Most customers will tolerate an honest mistake if you take responsibility and make it right. Making it right will build incredible customer loyalty and convey how much it matters to you how well you are taking care of your customers.
Don’t take shortcuts or skimp on customizing things for clients. Instead, take a look at unique things that can be offered to clients and within those, look at things you can do to streamline your processes.
Look at the world through your customer’s lens. What do they want and need to know? Provide valuable information that they can’t get anywhere else.
Take a break
It is important for you to feed your mind, body and soul. If you are not mentally sharp and focused and physically well-rested, you will make poor business decisions.